The PromaxBDA awards honor design and marketing work in the advertising and promotions business. For the 2010 event we printed a wine label for them featuring a typically provocative pose from FOX TV's Family Guy.
Custom wine labels are very popular with event planners and organizers of all kinds. For major award galas like this one, a custom labeled wine might be an item in the 'goodie bag' given to each guest or to members of the press. For other events, tables might feature custom labeled wine as a fun way to promote the event, loosen tongues, and prompt conversation.